ATM Rakibul Bassar , Managing Director & CEO
CHOOSING OUR TV PLATFORM, As the Channel Management is planning to launch the television channel in order to educate & revealed human lives and carry the secular program content to the people through this electronic media, the company is required to choose the right platform to distribute the channel across Bangladesh , Middle East ,India, Sri Lanka, Malaysia & South Asian region.
At this initial stage, the channel management is required to finalize the following things as the key items of the channel project proposal
Bangla & English Viewers in Bangladesh, India, Sri Lanka, Nepal, MALAYSIA , Middle East & South Asia regions Free – to – Air (FTA) Channel Infotainment, Secular, Commercial & Current Affairs.
Youth Bangla Tv will produce informational, sponsor-branded interactive programming that will reach millions of viewers via satellite , cable broadcast syndication, and international media platforms. The television programs will contain an interactive component that features video-on-demand, web-streaming, IPTV, and podcasting (mobile TV) for timely information. The programs will also be available through a fully interactive website featuring current and archived shows.
We, as a premier broadcaster of our country, shall adhere to highest ethical standards and values of our society. We shall cast our News & Infotainment program with objectivity, integrity and absolute professionalism. We shall present our plays, our music, our arts and our culture depicting out true and traditional cultural heritage. We shall harness new talents from all fields of our cultural life, nature and promote their growth, and place them forward. And, we shall commit ourselves towards satisfaction of each of our viewer, worldwide and will be responsive to their expectations.
Advertisements in our Youth Bangla Tv do strictly follow the International norms of legal, honest, decent and truthful advertising. The general public are being provided with a mechanism in our television station through which they can voice their opinion and feedback about the programme and advertisement content. The content of the programmes are scheduled with an awareness of the likely audience in mind. In the administration of the channel, great care and sensitivity have been exercised to avoid shocking or offending the viewers. Particularly, the programming should not harm or offend any religious group or community. All our broadcasting on 24 x 7 x 365 basis is absolutely suitable for minors, children and all ages and suitable for unrestricted viewing.
The Youth Bangla Tv is producing and telecasting the TV channel independently, comprehensively, truthfully and on a pluralistic basis. The channel has ensured to comply with Certification Rules prescribed under the Cable Television Network (Regulation) Act 1995 and the Rules made there under, the principles and all relevant clarifications and interpretations, standards and norms by the Government or the Broadcasting Regulations Authority of Bangladesh and UK . The Youth Bangla Tv does have its own Self-Regulation Mechanism in order to monitor and preview the each and every segments programme materials before transmitting on air.
In addition, the programme schedule is also being posted on daily basis at the channel‟s exclusive website, monthly brochures and daily newspapers with the purpose of showing better clarity of the content generation. The entire programme content has been designed to promote human values, harmony, intercultural dialogue, tolerance, peace, non-violence, morality and community development.
The Board of Directors of the Company and Key Executives of the Youth Bangla Tv always represent the interests of the general public and dedicatedly supervise compliance with the basic principles of programs. The Board of the Youth Tv Bangla has taken firm decision not to carry any programme or promo and not to accept advertisements with theme and audio-visuals of crime, violence, sex, obscenity, nudity, horror, occult, drugs, smoking, tobacco, solvent, alcohol, libel, slander, defamation, offence, harming religious sentiments, castism, racism, xenophobia, exploiting national unity and victimizing individuals or leaders.
The goal of Youth Bangla Tv is to offer companies the opportunity to brand, produce, and air a 3- to-5 minute segment or as much as a full 30 or 60 minute program depending on the significance and content of the message. Youth Bangla Tv will methodically grow its revenue streams over the next 12 to 24 months. This will position it as an excellent candidate for a public company, or as a strategic acquisition by mega broadcast/cable giants such as Discovery Channel who are constantly picking up new channels that have proven to be successful. The channel will have a significant presence at all the major security industry trade shows, utilizing unique promotions and marketing campaigns to reach out to the companies in attendance. The positioning and location of Youth Bangla Tv in the Dhaka, Bangladesh area will allow for daily exposure and networking within and around the Beltway is prominent.
The timing for Youth Bangla TV is excellent as the media and communications industry are dedicating countless hours reporting on the many issues that face the public, their homes, and businesses every day.
Youth Bangla Tv in Bangladesh presenting a wide assortment of news and discovers human lives, history, culture and entertainment programming to viewers. The most colorful program and the best program quality keep it distinct compare with other satellite channels. 24 hour service increases its popularity, Youth Bangla Tv is screen became brighter and more attractive.
Youth Bangla Tv opens the new chapter by extending its transmission of Tamil programs and Tamil culture to around the world. The Youth Bangla Tv accepted the challenge and started competing with other satellite channels. A group of young, energetic, committed people under the leadership of an experienced and seasoned broadcasting personality, prepared programs & news for telecasting home and abroad for millions of viewers.
The performance or management of the business operations. The division is responsible for the act of directing people towards accomplishing goals.
The division is responsible for producing and recording of programmes.
The division is responsible for coordination with various Public Sector Undertakings (PSUs) for generating revenue for Channel and other marketing related activities.
Distribution Division :
The division is responsible for distribution of Youth Tv Bangla signal through all type of distribution technologies throughout the country.
The division is responsible for transmission of Channel signal and other technical matters relating to the channel.
The ultimate goal of Youth Tv Bangla will be to offer each of our program participants the opportunity to produce and air a three-to-five minute segment or as much as a full 30 or 60 minute program depending on the significance and content of the message.
Documentary
News Analysis
Live Programs
Talk Shows
Program for Women
Interviews
Program for Youth
Program for Teen
Medical Related Programs
Debates
Movies
Tele-Serials
Health Programs
Travel Shows
Cultural Shows
Program for Children
Law Related Programs
Computer Related Programs
Songs
Cookery
Scriptural Programs
City Watch
Socio Economy Programs
Each program has its unique name and duration depends on its durability. Channel Youth Bangla Tv makes new and special program for viewers in special days. This channel maintains an archive to fulfill its regular workflow.
In the competitive marketplace of the evolving media industry, a successful TV channel must improve its growth and success, and that of its parent group, by enhancing the strategies and efforts of its creative, business development and management teams in line with the trends in the world‟s leading markets.
Focusing on company targets.
Away from day to day management roles, the group will be able to review their common thinking, by comparing the processes of others, as well as exploring new strategies for effectively developing channel programming to respond to the needs of schedulers, advertisers, audiences and distribution platforms alike.
Connecting with potential partners for future joint ventures.
KEY TO SUCCESS
Credible and biased prompt and extensive coverage of True Human Lives, History of their Own Land has been the key to success of our TV Station. We have always been big on infotainment & entertainment. We have continued to provide our viewers with better parental control technology on screen. Youth Bangla Tv with the modern outlook committed to serve its viewers better. Youth Bangla Tv a believes in fair objectives and unbiased coverage of Human lives. Similarly we are committed to highlight the national culture, history, heritage and all fascination as so far achieved.
“Play out” is where our content is actually broadcast from within the Media Centre. Our staffs create advance playlists using simple software that instructs the server to start playing the desired content at a particular time. The content is then transmitted into the main distribution platform system we have chosen.
It is in the play out area that we can change the look and feel of our channel by using a variety of play out features. There are many options to choose between, each one offering a specific benefit :
Tele text services can provide additional information
Logos can be used to Brand our channel
Subtitles are useful to access a wider audience
Multi-language audio feeds are helpful if we are “exporting” our channel to different countries, or if our programming is likely to be viewed by speakers of more than one language.
Based on guidelines and regulations of the Ministry of Information and Broadcasting and other agencies of the government of BANGLADESH , Youth Tv Bangla does keep a record of programmes downlinked for a period of 90 days and channel management is always prepared to produce the same before any agencies of the Government as and when required. The channel itself has the necessary monitoring facility at its own cost for monitoring of programmes or content by the representative of the Ministry of Information and Broadcasting (MIB) or any other Government agency as and when required.
In addition, Youth Tv Bangla has established a satellite downlink and monitoring facilities at its studios as well as in the premise of the administrative building in dhaka . The satellite service provider of the proposed uplink of the channel also agreed to provide an exclusive setup of down linking the signal of the live broadcasting and facility for storage of telecasted sources.
For channel distribution over BANGLADESH, the channel is required to consider following five types of channel distribution with the purpose reaching regional and global viewers:
Soon after uplink the channel on either Intelsat 17 or Intelsat 10, the channel may be turnaround onto various DTH operators in BANGLADESH . The channel is required to approach the Direct-to-Home (DTH) operators in BD in order to include the channel in their bouquet. This digital satellite TV platform, which has hundreds of channels and a highly advanced consumer experience, provides viewers with access on a subscription basis.
The IPTV (Internet Protocol TV) is the distribution of TV across a “closed” network to a subscriber base, rather than across the public internet. The REDIANT IP & JAGOBD IPTV is an example of an IPTV operator. The IPTV has associated operational and platform costs for TV Channels. Today, the IPTV platform is playing major role in delivering content to millions of households around the world.
Web TV is basically going to be broadcast from our own channel website. By Web TV we are describing a straightforward video web experience, such as that provided by YouTube or BBC iPlayer. The Web TV can be „broadcast‟ very simply and cheaply to a global audience. The Web TV viewer experience can be varied and runs unchecked providing little or no control over content access or technical quality – it is sustainable for a Web TV operation to attract large numbers of viewers, once we use the CDN (Content Delivery Network) technology with sufficient bandwidth.
In most territories, mobile TV as a revenue-generating platform is still in its infancy, due mainly to bandwidth constrains. However, developing network technology and more sophisticated and functional handsets means that mobile video consumption is beginning to grow in popularity. Our TV channel should be ready to take advantage of Mobile TV when new more powerful distribution methods come on stream and when Mobile TV has access to greater bandwidth.
This is the most common system the multiple television channels are distributed to subscriber residences through coaxial cable, which comes from the trunk line supported on utility poles originating at the cable company‟s local distribution facility, called the head end. This distribution is to provide signals to the public through Local Cable Operators (LCO) and Multi System Operators (MSO) to the end users at a affordable cost. Now the set top box called the cable converter that processes digital signals has been implemented for a high performance and quality.
Without promotion, no one will know where to find our channel, or what it’s about. Fighting for a share of an audience in a multi-channel, multi-platform universe takes Tenacity, creative thought and a solid understanding of who our audience is and what media they already consume. Marketing our channel to the most valuable demographic for our genre can be done in many ways.
If our target demographic has a very specific interest, then direct mail – flyers and email for example – can be very successful and cost-effective, particularly when implemented in conjunction with churches, organizations, industry bodies, clubs or associations linked with that specific market.
If our target demographic has a very specific interest, then direct mail – flyers and email for example – can be very successful and cost-effective, particularly when implemented in conjunction with churches, organizations, industry bodies, clubs or associations linked with that specific market.
“Some are born great, some achieve greatness and some hire public relations officers”
– Daniel J Boorstin (American social historian and educator)
We welcome with the same refreshing attitude – fellowmen as well as foreigners. The right attitude will, after all, dictate our altitude.
Just like its namesake, the Ark too is a refuge of sorts – a safe haven indeed for clients to park all their marketing and brand building challenges. For the Ark’s primary goal is to deliver informed and up-to-date public relations services, which has a direct bearing on their clients’ businesses. Fuelled by superior industry knowledge, a keen grasp of the issues that influence both their clients and the customers of the latter, The Ark is committed to act as a trusted extension of their clients’ marketing departments. Besides, it is committed to providing an informal yet professional working environment that encourages and rewards creativity, insight, team work and enthusiasm. Ark’s approach to public relations is simple yet effective, with clarity of thought and honesty of expression rising above jargon and empty promise.
“Promise, large promise, is the soul of an advertisement” – Samuel Johnson
FUTURISTIC LOOK
Identity emerging trends to make the future secure, make tomorrow a reality today.
Footprints on the moon? No, blazing a trail for footprints on Mars. Daring to go where nobody has gone before.
The two Cs – challenge and change – our guiding principles and that which underlines our spirit.
Integrity – our biggest plus. Upholding promises and walking the talk.
Innovation is the key – the panacea to make routine exciting. Add to this efficiency, precise understanding of the client’s needs and you are looking at a recipe for surefire success.
We drive value creation in our companies to help them achieve a competitive edge. Parallelly, we motivate our employees to be the best that they can be.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does” – Steuart Henderson Britt
THE ARK OF PERFECTION – THE WORK
Finally, it all boils down to the sale. Going by the sales mantra, one must sell benefits, not features. Let’s break it down – the sales speak that is. In sales speak, features describe the item of sale in technical terms. Advantage adheres to what features the item has to offer.
But benefits are a completely different ball game – it rests solely in the mind of the customer. So, now that we have decoded the mantra, sales should be a piece of cake, right? Perhaps not. It is simply because while features and advantages are a function of the product or service, benefits are lodged in the mind of the customer and there in lies the rub.
Let’s take an open cut mine to illustrate our point. Here, the finance manager worries about the cost of the supply contract. The mining manager worries about overall costs of producing a tonne of ore. The maintenance manager worries about the cost of maintenance. The mine planning manager worries about the available time of the important equipment – draglines and electric shovels. The environment manager worries about run-off into the environment. The operator worries about not being inconvenienced by downtime and by personal discomfort and also about safety.
Naturally, it follows that selling and following up to the mining industry requires communication which targets all of these decision makers and influencers, with respective benefits included. Benefits sell products. However, the catch is that it is derived not from the product, but from the customer’s environment and mindset which may change at any given moment.
Knowledge is power and for retailers, product knowledge can translate into more sales. To effectively sell to a customer, one must be able to demonstrate how a particular product will address a shopper’s needs. Read on to learn some of the benefits of knowing the products you sell.
With thorough understanding of the product on the shelves, half the game is won, as retailers can fine tune the methods of presenting the product to customers. Besides, stronger communication skills will allow a salesperson to modify a sales presentation to suit a particular customer.
Another ground rule is to be completely enthusiastic about the product. And when you believe in the product, it is easy to become enthusiastic, passing on that enthusiasm and excitement to the customer, who may not have made up his mind about that particular product.
Sometimes, the difference between bagging a sale or losing one is the lack of confidence that a salesperson displays towards the product. Remedy that with complete information about the product and voila! you might just ring in a sale.
Objections made by customers may be struck down with factual information regarding the product. That information usually comes in the form of product knowledge. Also, keeping an eye on competition with similar products will help to easily counter objections.
Marketing Literature
Sales Reps
Training Sessions
Testimonials
Role Playing
Practical Use
Important points to consider are how the product is manufactured, the value of the product, how the product should and can be used and what products work well together. What to know about your products
Pricing structure
Styles, colours or model available
History of the Product
Any special manufacturing process (for instance if it is hand made)
How to use the product
Product distribution and delivery
Servicing, warranty and repair information
It may take a while to easily articulate your product knowledge, especially with new products, but over time it will come naturally and that confidence in dealing with even the most challenging of queries that shoppers have, will pay off in improved sales results.
PR is a mix of Journalism, Psychology, and Lawyering — It’s an ever – changing and always interesting landscape.” Ronn Torossian, 5WPR
THE ARK OF ROYAL RACE – THE PEOPLE
An important cog in the wheel – that’s what every member of ARK is. And he validates that point by being involved from start to finish and doing each task exceptionally well. After all, it’s the human capital that sets the foundation for each engagement, big or small.
A diverse talent pool that recognises the client’s concern and pledges to remain steadfast through its resolution. Asking questions and then some more. ARK trains its team to probe and get into problem-solving mode when need be, during interaction with clients ask exceptionally well. After all, it’s the human capital that sets the foundation for each engagement, big or small.
“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity” – Viv Segal of Sefin Marketing (South Africa).
IDENTIFYING A TRUE MARKET NEED
When a product meets a customer’s needs, then the sales person has to just enumerate the benefits of the product to see the sale through. Hence, tapping into the customers’ need is the key to success. However, that is easier said than done. Each culture is different and by not being exposed to it, a marketing executive can make an error in judgement.
Thanks to internet, movies and other forms of entertainment, brand names get tossed about everywhere. So it is possible that a ‘Zandu Balm’ might find recognition in a country other than India and that ‘Pringles’ might be stacked among the shelves with local brands. But being aware of the brand is not the same as patronising the product. Every customer worth his salt resists change and often it can be a long and expensive process to gain the trust of consumers who have used a certain product (probably a local brand) for years or even generations. The companies can be perceived as attempting to take over the position long held by other companies, causing resentment.
Media is used to promote a product aggressively. Commercial messages normally rely on humour to capture the consumer’s attention. But one has to be careful or it might boomerang badly – for what is considered funny in one culture might be starkly insulting in another. For effective advertising, it requires accurate translation of the message from one language to another. Furthermore, it requires a deep understanding of the culture, customs, morals and even religious views that govern a particular country. What motivates consumers to buy products varies from culture to culture.
Business scenarios are liable to change from state to state and we are not just talking about the difficulty of keeping up with a different language. In the BANGLADESH context, the pace might be hurried whereas some countries place emphasis on building relationships before a business deal is seriously considered. Strange though it may seem, a wrong (?) facial expression could sour a deal.
Even with technologies such as video conferencing, executives in other countries may prefer to establish relationships on a personal level. For a smaller BANGLADESHI company, this can mean a significant investment in travel costs and having key executives out of the office for extended periods. Another downside is that time zone differences can make it tough to coordiante projects where collaboration is required.
“With no ads, who would pay for the media? The good fairy” – Samuel Thurm
Education- Edu BANGLA (A unit of Youth Tv Bangla Network (P) Ltd) is the center for Education that helps students and corporate personalities to foster human & social capital skills and leverage education & training systems to shape dynamic & sustainable futures. This means preparing learners for more rapid change than ever before. Key questions concern how skills can be matched to new needs, how to foster innovation, how to equip teachers for the 21st century, and how to reinforce the positive social impacts of education. We encourage cities to compare their performance and experience, and to learn from each other.
Education has been part of Edu BANGLA work since the organisation was created by the directors who are into education for more than 20 years, while its importance over the time has grown markedly, both within countries’ policy agendas and within the organisation itself. This growing prominence lay behind the decision to create a separate Directorate for Education in 2012. As reflected in this report’s different chapters, we follow a “lifelong” approach to education and training. Our work also has a strong focus on quality, skills, equity, and innovation.
Knowledge management plays a key role in a world of information overload and knowledge- based economies. Traditionally, as Edu BANGLA analyses have shown, education has not been exemplar in its own knowledge management, despite “knowledge” being education’s core business. Given the significant volume of publications we are planning to broadcast the products on regular basis through the satellite Youth Bangla Tv . It is even more important that we provide a coherent overview of their key messages. This report aims to present the key findings and orientations for policy in an accessible way so that they can be used by different audiences – our own national contacts, other sections of governments, experts, media and the wider public – who do not have the time to stay abreast of all of the Edu BANGLA’s work on education. It is designed to encourage readers who know about only one or two of our studies to look further into those that they have been missing so far.
We have chosen to limit the scope of theory and give more practical perspectives in the reality of today. We will enable the reports that not only that has been in research so far but also the published results and policy orientations, and those applicable to most cities, states and countries. The coverage is limited to the work produced by the departments extended to Edu BANGLA . It also includes some analyses that have been conducted jointly with various departments of education, corporate, and succeeded personalities in the industry. Thus, in Edu BANGLA we make education an important contribution regarding career and innovation for skills.
It is a comprehensive, developmental program designed to assist individuals in making and implementing informed educational and occupational choices. Career guidance and counseling program develops an individual’s competencies in self-knowledge, educational and occupational exploration, and career planning.
We are highly trained professional educational consultant, engaged in career counseling and providing authentic guidance to BANGLADESHI students seeking study abroad. Our expertise lies in guiding the students at all stages involved from career counseling, application process, financial assistance, visa application and post arrival assistance. Further, we also extend our consultancy by guiding the students through every step of admission process that is choosing universities, applying procedure and technicalities related to immigration procedures. In addition, we assure our clients to deliver accurate information that is always proved to be reliable and authentic.
We offer placement consultancy services such as placement services for teaching staff, placement services for vocational instructors, placement services for nurses, placement services for engineers, placement services for doctors, placement services for IT professionals, placement service for hospitality industry, placement service for domestic servants, placement service for media professionals.
We pride ourselves on the level of customer service that we provide to both candidates and clients. We focus on the entire gamut of HR Services ranging from Recruitments (Talent Search), Flexi Staffing (Flexi talent), Training, HR Services and Payroll Processing. Managed by a team of high caliber professionals with excellent track record, who have forged long-term relationship within both Industry and Financial / Professional Services. Our consultants are sector focused and can offer particular expertise to both candidates and clients.
SPECIALIZED TRAINING PROGRAMS – ETHICAL HACKING
Edu BANGLA is focused on Creating awareness on importance of Ethical Hacking and other Technologies, Educating and equipping professionals to be enabled for upcoming Technologies. Our Team comprises of Highly Experienced professionals from Education Training and Software Development industry
We have designed training programs addressing the technical requirement in for the IT Industry. We have made a package of the course with Professional Development modules. So a student who completes the training programs will be readily Employable with respect to both Technical and Professional Qualities.
Because of the increased interconnection among information systems and networks, the consequences of successful attacks by malicious individuals can have far reaching implications. In addition, numerous scripts available to unskilled individuals can be used to initiate various types of harmful attacks.
Our program will help one to be educated from the basic level of being hacked through Gmail, FB and more of the social networking along with their personal sites which will be the basic module to the highest levels of security like forensic, Cyber Crimes and much more to be added to the list.
